Gwyneth Paltrow has collaborated with Flow Alkaline Spring Water, starring in a new campaign promoting its 'naturally occurring essential minerals, electrolytes and an alkaline pH of +/- 8.

1'. Paltrow's lifestyle brand, goop, will also be Flow's exclusive water partner throughout 2019, and she commented 'Flow is changing the game with a spring water that is naturally alkaline - nothing added - in 100% recyclable packaging. The pack is made from sustainably sourced fibres and even has a plant-based cap crafted from sugarcane'.